In-Person Event Digital

Retail and eCommerce Masterclass

Where
Playa Studios - 1260 Playa Ct, Culver City, CA 90230
When
Jan 28, 2025
8:45am - 12:45pm

Connect, learn, and elevate your strategy

The retail and eCommerce industry is rapidly evolving, driven by technological advancements, changing consumer behaviour, and evolving shopping experiences. From AI-powered personalisation to seamless omnichannel journeys, success in this space requires data-driven decisions and a strong focus on customer-centric strategies. Brands must leverage email marketing and CRM systems to build lasting customer relationships, and utilise social and influencer marketing to drive brand visibility and engagement. 

 

This Masterclass will explore these key questions: 

 

  • How can retailers optimise their eCommerce platforms to provide a seamless, personalised shopping experience?  
  • What role does data analytics play in predicting consumer trends and driving smarter inventory and pricing decisions? 
  • What are the best strategies for building and maintaining brand loyalty in an increasingly crowded online marketplace? 
  • How can retailers utilise email marketing and CRM systems to build customer loyalty? 
  • What social and influencer marketing strategies are most effective for driving engagement? 

 

Join us at the Retail & eCommerce Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.

 

What to expect

This interactive, half-day session offers a unique opportunity to:

 

  • Gain insights from expert presentations
    Hear the latest trends and actionable takeaways from leading retail and eCommerce professionals during dynamic 10-minute presentations.
  • Shape the conversation
    Influence the event content by sharing your specific challenges and interests when you register. This ensures the discussions and roundtables focus on the topics that matter most to you.
  • Engage in roundtable discussions
    Participate in a series of focused, 20-minute conversations with industry experts and peers to address your unique challenges and share ideas.
  • Explore real-world applications in the keynote
    Learn from a case study presented by a top-performing retail brand, offering practical insights into successfully implementing retail and eCommerce strategies.
  • Continue the conversation
    After the event, we encourage you to keep networking and deepen your connections with peers over a light lunch.

 

Take the next step

Register today to secure your place at our Masterclass

Free for senior marketers from leading brands
masterclass
Keynote Speaker
Nicole Hatley
Senior Manager, Global Content Strategy
Profile

Nicole Hatley is a Global Content Strategy leader at Skechers. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy for Skechers' eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, and helps define the vision for eCommerce strategy in international markets, supporting the brand's global digital presence.

Event Agenda Show more

8:45am - 9:15am
Breakfast & Networking
Join us for complimentary breakfast refreshments and networking with peers!
9:15am - 10:30am
Expert Presentations
10:30am - 12:15pm
Roundtable Discussions
12:15pm - 12:45pm
Keynote Presentation
12:45pm
Closing Remarks and Q&A

With thanks to our experts

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