Marketing Leaders Dinner: Performance Marketing for Privacy First Industries
Marketers in regulated industries are squeezed from both sides. Regulatory pressure on tracking tools is real and accelerating, with over $100M in litigation settlements already on the books. And the demand to show marketing ROI hasn't softened.
The answer lives in three places: the data you use to understand your market, the infrastructure you use to activate it compliantly, and the strategy that ties both to measurable outcomes. Most organizations have work to do in at least one of those areas.
This dinner brings together experts in all three. Definitive Healthcare brings the commercial intelligence to know your market. Ours Privacy brings the compliant CDP and consent management to act on it. Wheelhouse DMG brings the performance strategy to turn both into results. Small group. Real conversations.
What you'll walk away with:
Data: How privacy-safe commercial intelligence sharpens audience definition before a campaign launches, so you know exactly who you're targeting and why.
Infrastructure: What compliant data infrastructure requires in 2026, and how a purpose-built CDP can cut customer acquisition costs by 3x.
Activation: How to run first-party data campaigns across Google, Meta, and programmatic without sacrificing signal quality, including how real-time propensity modeling delivered 50% new customer growth for a MedTech client on fully HIPAA-compliant infrastructure.
Measurement: How to connect intelligence, infrastructure, and performance into a stack that holds up to both regulatory and executive scrutiny, the kind of analytics integration that delivered a 94% lift in conversions for a senior living provider.
Peers: Candid conversation with healthcare and MedTech marketing leaders navigating the same pressures, in a room built for dialogue.
This private, invite-only event is for senior marketing leaders working at medical, healthcare, finance, & insurance adjacent brands with privacy concerns.
Paul Weinstein is President of Wheelhouse DMG, a privacy-first digital marketing agency serving healthcare and medtech brands. With over a decade of leadership at Wheelhouse, Paul has been a driving force behind the agency's growth and year-over-year expansion. His background spans agency operations, business development, and client leadership. He holds an MBA from the UW Foster School of Business, where he graduated first in his class, and a BS in Mechanical Engineering from UBC.
Mike helps healthcare organizations use predictive consumer intelligence to improve acquisition and retention strategies. He joined Definitive Healthcare following its acquisition of Populi.ai, where he led Consumer Data & Activation Solutions before joining the Partnerships & Alliances team. Previously, he was VP of Healthcare Marketing at Evariant, later acquired by Healthgrades, Mercury Health, and WebMD. He now advises clients on consumer insights and 1:1 predictive targeting.
Adam Putterman is co-founder of Ours Privacy, a HIPAA compliant CDP & privacy platform used by many of the largest health systems & medical brands across the country. Previously the CMO of a nationwide therapy platform, he is also a published author & university guest lecturer on privacy-first growth, HIPAA-compliant marketing, & analytics. Adam holds an MBA & an MS in Design Innovation from Northwestern University’s Kellogg School of Management and a BS from Washington University in St. Louis.
