Marketing Leaders Dinner
From Conversions to Value: How Marketing Leaders Are Rethinking Paid Media
Most teams optimise paid media around short-term conversion events, even though those signals explain less than 30% of long-term customer value in many businesses. Teams that shift to predictive value signals tied to LTV see 20-40% ROAS uplift, yet value-based bidding still underdelivers for most advertisers.
This session unpacks how Google and Meta actually learn from value signals, and what needs to change to drive durable revenue, not just volume.
Key Takeaways:
- How to tell if your current conversion event is helping or hurting long-term growth
- What ad platforms actually optimise for once value-based bidding is enabled
- Why many ROAS and “LTV” setups plateau and what high-performing teams do differently (case study)
- A simple way to assess where your biggest value unlock sits in paid media
Take the next step
Attendance is free and invite-only, but spaces are limited - register today to secure your seat.
Diana Sanchez-Grant is Head of GTM, EMEA at Voyantis. With a background spanning Adobe and TikTok, she has spent her career at the intersection of paid media, data, and growth — helping high-growth businesses move beyond CPA optimisation toward strategies that drive durable revenue. At Voyantis, Diana leads market expansion across Europe, working with growth teams to rethink how they use predictive signals to get more from Google, Meta, and TikTok. Tonight she'll be facilitating a discussion on...
