Preparing Paid Advertising for a Cookieless Future in 2024 Workshop
This workshop will walk you through some of the hottest topics in paid advertising of 2024.
What are you doing to prepare for The Digital Marketing Act, Consent Mode and cookieless conversion tracking? Our experts will discuss what you need to be doing to prepare to retain accurate measurement and take you through what's coming up in the paid ad space in 2024.
Based in Edinburgh, Scotland Malcolm has over 11 years of experience managing complex and challenging Paid Media strategies across ecom, retail, B2B and many others. His main passion is helping brands achieve incremental performance from their paid media mix, whether that be on Paid Search, Paid Social or Programmatic.
Laura has been working for 4 years within the paid search industry helping drive performance for clients across a range of sectors including retail, beauty, finance, B2B, and more. Laura has experience across a range of platforms and channels including Google, Microsoft, and Apple Search Ads. Laura uses her natural curiosity to innovate and enhance client strategies through continuous learning and a drive to stay up to date on industry changes.
How it Works
Short and sweet, our targeted workshops are designed to give you the solutions you need. We start our 45 minute session with a presentation from our partner, QueryClick.