Future of Messaging Workshop - What is Next in Messaging? How to Drive Smarter Conversations
Customer expectations around messaging are evolving quickly. Static, one-way communication is no longer enough to drive meaningful engagement.
Join experts from Vonage and Kearney for an interactive workshop exploring what’s next in customer messaging and how brands are creating more intelligent, personalized, and conversational mobile experiences.
Designed for marketing, digital, customer engagement, and technology teams, this session will focus on how organizations are moving beyond traditional SMS toward richer, branded, two-way interactions delivered directly within customers’ native messaging environments. Attendees will also explore how these experiences can integrate with existing Salesforce ecosystems, including Journey Builder and emerging Agentforce capabilities.
Why RCS? The numbers speak for themselves!
- 90% of RCS messages are opened within 15 minutes of delivery
- 80% conversion rate reported in business campaigns using RCS
- Up to 40% savings in support costs through AI-powered, automated RCS engagement
- 60% higher conversions vs. web - RCS and WhatsApp convert 3x better than SMS for commerce use cases
What You’ll Learn
- Why conversational messaging is becoming a critical engagement channel
- How leading brands are creating more interactive and personalized mobile experiences
- How RCS and conversational messaging strategies can work alongside Salesforce and Journey Builder workflows
- Best practices for designing messaging journeys that encourage action and engagement
- UX and content strategies that improve customer interaction
- Practical guidance for getting started and scaling modern messaging initiatives
Attendees will also explore real-world examples of interactive customer journeys, personalized messaging experiences, and emerging mobile engagement strategies, including examples enhanced through Salesforce and Agentforce integrations.
This is a focused, hands-on session designed to provide practical insight, actionable ideas, and a clearer understanding of where customer messaging is heading next.
Take the next step
Attendance is free, but spaces are limited - register today to secure your spot.
