Mobile and App Masterclass
The Mobile & App landscape is evolving fast. New technologies and rising consumer expectations are reshaping the way businesses design, build, and optimise their apps.
In a crowded market, success hinges on creating intuitive, high-performing, and engaging experiences that keep users coming back.
At this Mobile & App Masterclass, we’ll explore:
- Optimising app UX to boost engagement
- Using data to improve performance and retention
- Driving personalisation and AI-led experiences
- Effective strategies for app monetisation
- Leveraging push notifications and in-app messaging for conversions
We bring senior leaders together to tackle the biggest challenges facing the Mobile & App industry.
This is where real conversations happen and your next move takes shape - Join us!



Sebastian Reyes Diaz leads Global Retention as Principal Growth at Flink, where he architects strategies to keep app users engaged, loyal, and continuously returning. He is responsible for optimising retention funnels, defining user life-cycle journeys, and experimenting across channels to reduce churn and maximise lifetime value. His work helps Flink transform acquisition into sustainable growth, making every user touch-point count.