Onboarding: The path to customer engagement and retention
When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase?
You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an ongoing process that, ideally, leads prospects and customers down a path toward deeper engagement.
The first step down this path is what people traditionally think of as onboarding: a welcome email when someone has opted in. But a good welcome email doesn’t simply confirm registration; it nudges the recipient down that engagement path.
To read on, click here to go to Adestra's blog.