Ask The Experts

Ask the Experts is a knowledge hub designed to bring you the latest digital trends and innovations.
We pose a single question to leading digital experts, focusing in on specific digital disciplines and industry sectors.

  1. All
  2. Retail & FMCG
  3. Finance
  4. Travel
  5. Fashion & Luxury
  6. Brand
  7. Entertainment
  8. Agency
  9. Fortune 1000
  10. Smart Cities

We asked

Brad Wing
Brad Wing VP Platform & Partnerships SweetIQ

Retailers Need To Think Locally To Survive

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We asked

Mike Anderson
Mike Anderson VP of Global Business Strategy Stackla

Driving Conversions Through the Power of Social Proof

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We asked

Damien Mahoney
Damien Mahoney CEO & Founder Stackla

Growing Paid Social Performance and Brand Trust

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We asked

Damien Mahoney
Damien Mahoney CEO & Founder Stackla

How UGC is being used as a primary source of content marketing

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We asked

Lindsey Holesh
Lindsey Holesh Director of Agency Sales SweetIQ

Local Marketing Drives Revenue. Get in the Driver’s Seat Now.

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We asked

Emily Son
Emily Son Marketing and Data Associate Masterclassing

Struggling to Be Seen in a Sea of Content

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We asked

Trey Sheneman

What is Millinear Marketing?

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We asked

Melanie White
Melanie White Head of Content and Communications Adestra

Is AI all it’s cracked up to be, or does email already have the answer?

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

Three email acquisition strategies, just in time for the holidays

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We asked

Matt McGowan
Matt McGowan President Adestra

Onboarding: The path to customer engagement and retention

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We asked

Melanie Hiernard
Melanie Hiernard Account Manager (Exchange) Rakuten Marketing

How to Nail Your Social Media Strategy!

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We asked

Daniel James
Daniel James Content Marketing Specialist Rakuten Marketing

Case Study: How Luxury Brands Succeed in Affiliate Marketing

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

How incremental innovation drives steady and strategic change

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We asked

Ben Plomion

Marketers, Please Put These 3 Tired Trends to Death, Now

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We asked

Collette Doyle
Collette Doyle Marketing Director LogoGrab

Why is visual content so important?

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We asked

Todd Grennan
Todd Grennan Senior Content Producer Appboy

What Can Mobile Marketers Learn from the Hillary 2016 App?

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We asked

Ryan Phelan
Ryan Phelan Vice President, Marketing Insights Adestra

Using ‘next logical product’ triggers for increased email success

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We asked

Kristen Dunleavy
Kristen Dunleavy Content Marketing Manager Movable Ink

How are Fashion Retailers using Contextual Email Marketing?

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We asked

Adam Weiss

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

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We asked

Tim Bagwell
Tim Bagwell Vice President Xaxis Ad Labs

The Birth of Programmatic Creative

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We asked

Nicholas Holder
Nicholas Holder Business Development Team Manager Movable Ink

How Can Digital Retailers Use Contextual Marketing?

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We asked

Connor Mason
Connor Mason Marketing Technologist Punchkick Interactive

What are the 3 latest trends in developing an effective mobile UX strategy?

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We asked

Todd Grennan
Todd Grennan Senior Content Producer Appboy

How Can Retail Apps Get That Essential First In-App Purchase?

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We asked

Mark Faubion
Mark Faubion Digital Marketing Manager Advantix Marketing

What are the top 5 techniques for optimizing your paid search and paid social?

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We asked

Cailin LaValle
Cailin LaValle Product Marketing Manager Waze

The Evolution of Behavioral Targeting Types

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We asked

Ben Rodier
Ben Rodier Chief Client Officer & Co-Founder Salesfloor

The Omnichannel Retail Associate: 4 new trends

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We asked

Chris Kopyar
Chris Kopyar Senior Account Manager Movable Ink

How Can Live Polling be used to Personalize and Increase Engagement?

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We asked

Trey Sheneman
Trey Sheneman Vice President Blueprint

Why is Facebook's Shop Tab this Year’s Gift that Keeps on Giving?

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We asked

Anna Switz
Anna Switz Director of Customer Success Admedo

Programmatic Unwrapped: How can Brands Contend with Other Big Brands During the Festive Season?

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We asked

Douglas Lusted

What are the three pillars of omni-channel marketing for retailers?

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We asked

Alison Lindland
Alison Lindland Senior Director Movable Ink

How is the Travel Industry Reaching Consumers with Emails that Convert?

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We asked

Pete LaFond
Pete LaFond Vice President of Marketing TruSignal

Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

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We asked

Ben Plomion
Ben Plomion SVP Marketing GumGum

How Can You Explain the Rise of the Visual Web?

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We asked

Trey Sheneman
Trey Sheneman Vice President of Marketing Blueprint

How Can Brands Win The Most Challenging Stage of The Funnel: Attraction?

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We asked

Anna Switz
Anna Switz Director of Customer Success Admedo

How can marketers and programmatic technology work together to improve campaign performance?

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We asked

Miles Williams

Why do Retail Brands Need to Think Contextually?

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We asked

Akash Malhotra
Akash Malhotra Co-Founder and COO Eventable

How can marketers utilize calendar platforms to drive timely action?

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We asked

Maz Nadjm
Maz Nadjm Founder SoAmpli

What kinds of work-related content do people love to share most on social media?

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We asked

Miles Williams

Why do you need to make your emails contextual?

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We asked

Douglas Lusted

What can retailers do to engage customers in-store?

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We asked

Adam Singolda
Adam Singolda Founder & CEO Taboola

How can brands engage consumers and find conversion at scale?

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We asked

Matthew Sweeney
Matthew Sweeney SVP Customer Engagement Xaxis

All marketers want an advantage, so where do you find the advantage amidst all the clutter?

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We asked

Bobby Isaacson
Bobby Isaacson Director of Brand Partnerships Social Chorus

What content types create the highest level of brand engagement and why?

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We asked

Roger Wu
Roger Wu Co-Founder Cooperatize

How do we measure native advertising?

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We asked

Jack Oldham
Jack Oldham Content Marketing Manager Wayin

How can travel and tourism brands turn their best customers into their best marketers?

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We asked

Will McInnes

What part does social listening play in influencing Agency decisions?

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Digital Agency Masterclass

To be scheduled Los Angeles
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We asked

Nicole Alvino
Nicole Alvino Co-founder and Chief Strategy Officer SocialChorus

How can brands power brand ambassadors to create and share authentic content?

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We asked

Taryn Pike

How are brands taking to social media to build new relationships and develop currency?

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We asked

Taryn Pike

Why is it essential for Travel and Tourism brands to harness and use online data?

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We asked

Marie LeMaitre
Marie LeMaitre Global Marketing Manager CSC®

Fighting Counterfeit Goods: A Corporate Responsibility

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We asked

Andy Mallinson
Andy Mallinson Managing Director Stackla

Why UGC is the new word-of-mouth for consumer brands

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We asked

Ben Plomion

When Ai Isn’t the One (and What We Learn From Failed Relationships)

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We asked

Mark Williams
Mark Williams Head of Search iCrossing

A ‘Total’ Approach to Search

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We asked

Imperial and Videalert
Imperial and Videalert Tim Daniels Mandy Watson

How are emissions-based virtual permits and ANPR contributing to the development of Smart Cities?

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We asked

James Miller
James Miller Principal Customer Strategy & Data Analytics Delta Energy & Environment

Energy customer insights: what they are and why are they so important?

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We asked

James Taylor
James Taylor Managing Director DriveNow UK

How is on demand mobility & smart car sharing contributing to the development of Smart Cities?

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We asked

Noor Hammad
Noor Hammad Head of Product Marketing Stackla

How to Optimize Digital Marketing In A Shifting Consumer Landscape

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We asked

Rob Smith
Rob Smith Head of Policy and Public Affairs Smart Energy GB

What healthcare opportunities are being created from smart energy data?

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We asked

The Trade Desk Team

What are the Top 5 Finishing Touches for your programmatic campaign?

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We asked

Marie LeMaitre
Marie LeMaitre Global Marketing Manager CSC®

Why cyber security should matter to marketing professionals

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We asked

Lindsay Bloom
Lindsay Bloom Sr. Marketing Manager SessionM

How to forge stronger customer relationships through smarter engagement

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We asked

May Lyn Tan
May Lyn Tan Trading Specialist The Trade Desk

Eliminating Waste: How Programmatic Identifies Your Audience

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We asked

Ian Turner
Ian Turner Standards Consultant for Utility Meters

How will SMART meters contribute to the development of SMART cities?

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We asked

Nick Morley
Nick Morley EMEA Managing Director Integral Ad Science

Is programmatic advertising cleaning up its act?

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We asked

Cristina Nikolov
Cristina Nikolov Senior Sales Manager iotec

The Rise of Intent Marketing

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We asked

Johan Guerin
Johan Guerin Head of International Sales iAdvize

Are Chatbots the solution to a positive customer experience?

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We asked

Alvin Wong
Alvin Wong Regional Director, SEA DataXu

5 Tips For Running A Successful Cross-Device Campaign

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We asked

Marie LeMaitre
Marie LeMaitre Global Marketing Manager CSC Digital Brand Services

You’re not the only one marketing your brand

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We asked

Alexander Mahr
Alexander Mahr Client Solution Professional for IBM Cognitive Engagement Solutions IBM

Personalized marketing: How to “be” your brand

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We asked

Jamie Birch
Jamie Birch Data Analyst Awin Global

5 Things We Learnt from Black Friday Last Year

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We asked

Kate Parker
Kate Parker UK Marketing Manager Mynewsdesk

​#100Million: Brands Need To Give A Beep About Storytelling

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We asked

Eoin Ryan
Eoin Ryan Head of Account Management, UK, Nordics & Benelux AdRoll

How Agencies Can Become Ad-Tech Innovators

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We asked

Ross O'Connor
Ross O'Connor Head of Sales- Agency and Mid Market Teams AdRoll

Why should retailers be getting ready for Christmas early?

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We asked

York Woodford-Smith

What questions should marketers ask when creating video content?

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We asked

Hugo Vint
Hugo Vint Sales Director, EMEA OtherLevels

Why Should Digital Publishers Invest in Smarter Messaging?

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We asked

Michael Braybrook
Michael Braybrook Head of Business Development mGage

How are Retail & FMCG brands using SMS to make their marketing strategy more customer-centric?

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We asked

Alice Almeida
Alice Almeida Manager of Innovation & Insights Hitwise

How can segmentation help brands to better understand their audience and meet their needs?

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We asked

Ben Humphry
Ben Humphry Chief Commercial Officer Iotec

You have the right person and the right message, but are you considering the right context for advertising your brand?

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We asked

Jon Nash
Jon Nash Head of Programmatic UK Teads

Programmatic and creative: a match made in heaven?

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We asked

AJ Hill
AJ Hill Head of UK Commercial Operations Ve Interactive

Why has programmatic TV advertising not taken off yet? Is it something we can expect to see any time soon?

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We asked

Paul Rowley
Paul Rowley Uk & Ireland Sales Director Bynder

How can brands compel their audience via effective storytelling?

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We asked

Rob Hollier
Rob Hollier Sales Manager Adestra

Are marketers on the brink of an email paradigm shift?

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Search Masterclass

To be scheduled London
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We asked

Hannah Gilmartin
Hannah Gilmartin Programmatic Partnerships EMEA Vungle

What does every brand need to know when buying video advertising on mobile?

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We asked

Chelsea Blacker
Chelsea Blacker Account Director BlueGlass

What actionable steps need to be taken to become the content authority in your brand's niche?

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We asked

Danielle Woolley
Danielle Woolley Customer Success Manager Adestra

How can A/B testing be used to improve email marketing in the travel sector?

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We asked

Kym Reynolds
Kym Reynolds Senior Marketing Advisor SmartFocus

How can brands give their customers a truly personalised experience?

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We asked

Mike Fantis
Mike Fantis Managing Partner Make It Rain

What steps should be taken when optimising for local search?

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We asked

Henry Cipolla
Henry Cipolla Co-Founder/CTO Localytics

Are You Treating Push and In-App Messaging Like Mobile Email and Pop-ups?

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We asked

David Skerrett
David Skerrett Managing Partner Nimbletank

What are the rewards and reality of a mobile-first strategy?

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We asked

Laura Davidson

What Tactics Being Used in Europe & US Could Help Brands in the Middle East Develop Their PPC Strategy?

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We asked

Natalia Kalinowska
Natalia Kalinowska Business Development Director Comarch

How Can Retail and FMCG Marketers Use Digital Technologies to Better Connect with Consumers?

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We asked

Nicola Carey
Nicola Carey Campaigns Manager Majestic

How Can Marketers Use Metrics to Drive Content?

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We asked

Tom Salmon
Tom Salmon Managing Director Epiphany

How Can Brands Create Successful Content for Search?

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We asked

David Barker
David Barker SVP and Managing Director EMEA Advertising Solutions at Amobee Amobee

Is it True That Programmatic Takes the Creativity Out of Digital Advertising?

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We asked

Colin Grieves
Colin Grieves General Manager Experian

Is Programmatic Advertising the Future of Digital Advertising?

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Video Masterclass

To be scheduled London
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We asked

Sophie Rayers
Sophie Rayers Director of Marketing EMEA & LATAM Brightcove

What Should Brands Avoid When Crafting Their Video Marketing Strategy?

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We asked

David Morrow
David Morrow Vice President, Global Marketing Adara

How can brands successfully fuse first- and third-party data to target campaigns more accurately?

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We asked

 Ross O'Connor
Ross O'Connor Head of Sales - Agency and Mid Market Teams AdRoll

How are agencies using retargeting methods to drive conversion?

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We asked

Bruno Berthezene
Bruno Berthezene Managing Director Solocal

How can brands bridge the gap between the online and offline worlds?

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We asked

Pete Kelly
Pete Kelly Commercial Director, UK & Ireland Adara

How can hotels and airlines best use data to optimise the customer journey from searching to booking?

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We asked

Tom Whitney
Tom Whitney European Sales Manager Crimson Hexagon

How can the Gaming and Gambling industry generate revenue from social sharing?

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We asked

Luke Moore
Luke Moore European Sales Director Crimson Hexagon

How are Finance brands using social media to turn negativity into advocacy?

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We asked

Bruno Berthezene
Bruno Berthezene Managing Director Solocal Group

How do retailers ensure a seamless customer experience from online research to in-store purchase?

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Mobile Marketing Mixer

To be scheduled Barcelona
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We asked

Charlie Baillie
Charlie Baillie Group Commercial Head RadiumOne

How can retailers best measure user activity through social media?

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We asked

Francesca Heath
Francesca Heath Global Director of Communications Wayin

How can retailers effectively link CRM with social media?

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We asked

Bruno Berthezene
Bruno Berthezene UK Country Manager Solocal Group

How can Fashion and Luxury brands use digital tools to drive footfall?

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