Digital In-Person Event

Customer Experience Masterclass

Hear from thought leaders, connect with senior marketers, and tackle your biggest challenges with customer acquisition, experience, engagement, loyalty and retention at our Customer Experience Masterclass. With snappy expert presentations and intimate roundtable discussions, this Masterclass is the perfect forum for you to discover the latest customer strategies and solutions.


Nov 17, 2022
LONDON - Home Grown Club, W1H 7BS
9:00 am - 12:30 pm
Created for an audience of senior marketing professionals from London and surrounding areas. Breakfast will be served from 8:30am BST and presentations will start at 9:00am.
Keynote Speaker
Julia Salume
Influencer Partner Lead

As Influencer Partner Lead at IG, Julia is responsible for leading the delivery of the influence strategy and playbook, acting as the central influence expert across the globe, as well as driving continual improvements in performance, efficiency, and workflows, supported by operational analytics.

Past Attendees

How it Works

Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimise interaction and engagement.


We start our Customer Engagement Masterclass with a series of 10 minute expert presentations before moving on to our expert-led roundtable discussions. Each roundtable lasts 20 minutes. When the time’s up, the expert at your table will move on and you’ll be joined by a brand new speaker.

These intimate 20 minute sessions are the perfect forum for you to ask questions and find solutions to your customer engagement challenges.


And if you already know what you’d like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda. Click the button to register now.

Show agenda

8:30am - 9:00am
Registration & Networking
9:00am - 10:00am
Expert Presentations
Creating Meaningful Customer Engagement To Boost Retention
Kate Judina, Customer Success Manager - Braze
Customer Engagement: Putting advocacy first
Simon Dring, COO - Mention Me
Using Games to Drive Engagement. And Five Ways to F**k It Up!
Cari Kirby, Head of Marketing - Peek & Poke
They’ve Added to Basket, But Have They Told You Why?
Rachel Banks, Senior Business Development Director - Relative Insight
10:00am - 12:15pm
Roundtable Discussions
12:15pm - 12:30pm
Keynote Presentation - Case Study: Implementing Strategies to Increase Brands' Engagement
Julia Salume, Influencer Partner Lead - IG

With thanks to our experts

Interested in becoming one of our experts?

Become an Expert

Customer Experience Masterclass
LONDON - Home Grown Club
Nov 17, 2022
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager

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